Better decisions
create better
options.
Advisory, speaking, and leadership development for CEOs and founder-owners navigating the decisions that shape what happens next.
Advisory clients include CEOs and founder-owners navigating scale decisions, capital events, and ownership transition at organisations from £10m to £250m+
- BBC
- HSBC
- Linklaters
- Mercedes
- Channel 4
- Meta
- Lloyds Bank
- Bloomberg
- BMW
- Sky
- Shopify
- BNP Paribas
- Accenture
- Soho House
- Octopus Energy
- Aviva
- Société Générale
- Fidelity
- Tate & Lyle
- Virgin StartUp
- Northern Trust
- Crédit Agricole
- Investec
- Barclaycard
- Barnardo's
- RBS
- Tokyo Marine Kiln
- Octavia Housing
- Oliver
We closed the round three months after David helped us reframe what we were actually selling to investors. He saw the gap between our narrative and our numbers before we did.
Founder-CEO, B2B SaaS, Series B raiseThe board conversation we had been avoiding for two years happened in week three. Having an independent mind in the room changed what was possible to say.
MD, family-owned professional services firm, successionI came in thinking our issue was around growth, David helped us to see it was about fixing our decision making framework. That reframe was worth more than any strategy document.
CEO, £80m energy business, scalingdecision is the quality
of the outcome."
David McQueen works with CEOs and founder-owners on the decisions that shape the future of their organisations. The work spans three areas: advisory, speaking, and leadership development. All grounded in a single conviction: better decisions create better options.
He is the author of The BRAVE Leader and the creator of the BRAVE framework: a body of thinking on how leaders decide well when the stakes are high.
Keynotes. Masterclasses.
Keynotes
For conferences, offsites, and leadership events. Five keynotes across the BRAVE themes: each a standalone session built around a single consequential idea.
Masterclasses
Working sessions for senior leadership teams. Four rooms: Decision, Accountability, Growth, Story. Each a different entry point into how the team thinks and decides.
The room matters.
So does who
is in it.
Roundtables
Quarterly. Invitation-only. Eight to twelve senior leaders. A single consequential topic. No presentations: conversation, challenge, and collective intelligence.
From a typical room of twelve, two or three conversations continue into advisory work.
Learn more →Retreats
Annual. Two days, away from the office. Designed for peer connection, strategic thinking, and the kind of candour that only comes when the right people are in the same room.
Most attendees describe the peer candour as the most useful leadership conversation they have all year.
Learn more →Masterminds
Annual. Eight leaders at a similar stage. Four in-person days across the year: focused on the decisions each member is navigating, with structured peer challenge and David facilitating.
Members report that the decisions they bring to the group are the ones they were avoiding everywhere else.
Learn more →When the decision
matters too much
to navigate alone.
Most relationships begin in a room: a roundtable or mastermind. From there, the typical path is a Decision Review: a fixed-scope, three-week diagnostic that produces a written brief on the decision in front of you and a clear view of whether sustained advisory is the right next step.
Retained advisory follows for those where the fit is right. Three territories: scaling, capital, or succession.
Decision Review from £5,500 · Retained advisory from £4,500 per month
For founders and CEOs navigating the decisions that determine whether growth compounds or stalls.
For leaders raising, deploying, or returning capital: and the conversations that precede each.
For boards and founders navigating transition: from family business to institutional, from founder to professional management.
The BRAVE
Leader.
A study of what leadership requires when certainty disappears, and the five characteristics that allow leaders to navigate complexity with clarity: Bold, Resilient, Agile, Visionary, Ethical.
Essays on leadership,
decisions, courage,
power, and legacy.
The Quiet Work is where the thinking behind the advisory and speaking work is made available. Published on Substack. Occasional. Worth the wait.
What are you
really deciding?
If you are navigating a decision that matters: in your organisation, your leadership, or your own thinking. That is where this work begins. Not a sales call. A diagnostic conversation.
Start a Conversation